There is a thin line that exists between influencer and celebrity marketing. More brands are getting confused who to consider between the two parties. It is very easy to mistake one method from the other if you are not careful.
If you are a brand, and you want to make your marketing strategy effective, you need to know the difference.
Let’s look the difference between the two.
Who are Influencers?
They are also known as digital or social influencers. They are just ordinary people with everyday lives, for example, they engage in normal social activities that their readers, viewers or followers find it easy to relate with.
Influencers are famous on the internet first, and so they run their social accounts. Because of that, they have a dedicated community or audience that regularly engages with their content and follows them.
They have a great follow-up because of their style and inspiration that they give to their viewers or readers.
In simple terms, they are people whose YouTube goes viral or others who have thousands of thousands of Instagram followers just waiting to see what they will post next.
I guess you are now asking yourself who are celebrities then?
Celebrities are people with fame and public attention. Sometimes you can refer to them as gods and goddesses because they are untouchable. Mostly they are made famous by traditional sources or channels such as TV, radio, and concerts. So, they are valued to be celebrities because of the level of exposure they can provide. Most of them, they do not necessarily run their social accounts.
What is Influencer Marketing?
It is a type of marketing that focus on using influential people, in particular on the internet to drive brand’s message, products or marketing campaigns for the companies to the general public by the principle of their digital follower base.
Influencers are in a constant dialogue with their following. For example, they are answering questions and going into further details on points of interest with their community members.
Their audience can receive messages from the particular influencer even before the brand comes into the picture.
It makes it easier when an influencer produces sponsored content because it makes it part of an ongoing conversation between the influencer and the community.
It is a type of advertising which involves famous people to promote a service or a product using their fame.
This kind of advertisement is meant to be seen and heard. Celebrities use one way of communication because their messages are passed through mediums such as televisions or radios.
Advantages of Celebrity Marketing.
The particular celeb becomes the face of a brand message. That is, the celeb helps to relay the content which is created by the brand to the mass.
The celebrities attach their fame to a brand’s product or service. It helps by getting people on board who idolize the celeb to associate themselves with the product or service which can happen to bring sales.
The Big difference between Influencer Marketing and Celebrity Marketing
Celebrities reach larger market since they are using radios and television as their channels to communicate their message as the result they create awareness about a brand.
Influencers create an intimate connection between the audience and the brand which helps to build the image of the brand to the audience.
What we can conclude from that is that if a brand wants a comprehensive marketing campaign you have to rely on both celebrity and influencer marketing.
If you want to create awareness of your brand choose celebrity marketing but, if you want to create an image and lasting connection with the audience, and your brand go for influencer marketing.
I would love to hear your views regarding this two types of marketing, please do not hesitate to leave your comment. Thank you.